From inside front cover:
Today's young Black professionals have attained the sort of education,
connections, and experience that those before them could only have imagined.
They have more potential and more opportunities than any generation before them.
As they rise in the ranks of the corporate elite, and enter circles of power
previously closed to them, they are changing the way corporate America relates
to Black America -- and vice versa. In the context of the struggle for equal
rights, how has this new generation changed the corporate world? And how has
their success changed their views on race?
In Black Power Inc., Fortune magazine writer Cora Daniels sheds light
on these questions and offers a brutally honest and personal look at the
corporate world from the perspective of young Black executives around the
country. She explores the contrast between the first generation of Black
executives, who chose not to make an issue of race, and today's generation.
Rather than deny their race in order to be seen as equal, the new Black business
elite embrace race as a critical component of their professional identity. In
lieu of downplaying race as an issue, they use their race to build a legacy for
the next generation of Black leaders. They view their success, in part, as a
result of their refusal to check their Blackness at the door.
The new Black elite sees the business world as the nexus of American power,
rather than Capitol Hill. Instead of seeking to effect change through government
or the church, this generation is marching through freshly opened doors in the
corporate world or building businesses themselves. Rather than fight the power,
this new generation seeks to take the power for themselves -- and use that power
to uplift their entire race.
Through scores of interviews and personal stories, Daniels -- a member of
this young generation -- tracks the shift of the equal rights movement from the
streets to the executive suite, examining the motivation and ideology that
drives the Black executives who are reshaping corporate America from the top
down. Black Power Inc. delves into the consequences of this shift
in attitudes, revealing what it will mean for business, Black America and the
Cora Daniels, an award-winning journalist, is a staff writer for Fortune
magazine and a contributing writer for FSB: Fortune Small Business
magazine. She has also written for the New York Times, USA Today, Savoy, and
Honey magazine, and her op-ed pieces appear frequently in New York
Newsday. She has also appeared as a commentator on business issues on ABC,
CNN, and BET.
Publication Date: 2004
Format: Hardcover, 218 pages
Book Type: New